Jay Moore Managing Director

StrategyDirect Lending


EducationB.A., University of Georgia
M.B.A., University of Georgia’s Terry College of Business
Chartered Financial Analyst

Prior ExperienceRiver Capital

Jay is a Managing Director with WhiteHorse Capital. Based in Atlanta, Jay is responsible for sourcing and executing middle market debt financings for both non-sponsored and private equity sponsored transactions.

As a senior business development officer, Jay has primary responsibility for managing key relationships throughout the Southeast region.

Jay has over fourteen years of principal investing, corporate finance, and valuation experience across a broad range of industries. Prior to joining WhiteHorse Capital, Jay spent nine years at River Capital, an Atlanta-based private equity firm focused on control investments in lower middle market companies where he was responsible for the origination and execution of equity investments to support acquisitions, management buyouts, recapitalizations and growth financings. In addition, Jay sat on the Board of Directors of several River Capital portfolio companies.

Jay received a Bachelor of Arts in Economics from the University of Georgia, an M.B.A. in Finance from the University of Georgia’s Terry College of Business, and holds the Chartered Financial Analyst designation.