Search & Social
The right content across relevant social channels helps your customers find you; it drives traffic to your online and offline presence. Content marketing is a hot topic these days, and many agencies will try to sell it to you, but it doesn't make sense for everyone. We only recommend it when it fits your strategic objectives.
Our SEO, paid search, and content services for websites and mobile involve the strategic guidance of an SEO specialist, the social seeding abilities of social media strategist, the page architecture skills of a user experience architect, the coding skills of an interface developer, and in some cases, the writing skills of a content specialist. Our cross-discipline approach is key to our success.
SEO: Strategy and planning, implementation, ongoing optimization, content development, monthly and quarterly reporting.
Paid Search: For companies just getting into PPC White Horse's strategy and planning, ongoing campaign management, optimization, and reporting offer the perfect way to make a business case for funding ongoing initiatives. Once our customers have increased their spend in the category, we help them transition to more commodity-based approaches.
Social Content: Seeding/influencer targeting; community strategy, design, and management; viral marketing.